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vic3400 visual design



 VIC 3400 – Visual Design for Globalized Media explores the relationship between images and messages in global media, the primary role that visual design plays in globalized media presentations, the ethics of visual messages and the impact of visual communication technology on messages. The use of visual messages in journalism, advertising, public relations and in all media is dissected and analyzed, as well as how traditional visual design converges in present-day global media.

The course conveys the story of how media provides global audiences with messages through imagery. From the power of still photography to the explosiveness of film, the strength of images to convey stories is deeply rooted in our humanity. We will take a look at the meaning of images from a global perspective. Visual communication while regionally influenced is global in essence as mankind has from its primitive origins naturally communicated with images. Analysis of the characteristics, basic design and vehicles of presentation will be addressed. Thus, a theoretical approach to how messages are conveyed visually is at the core of the course.

The course also provides students with exposure and basic skills in the application of the presented design concepts and theories into practical web design. Finally, students will produce working web sites that represent in a creative and practical manner the current principles of visual communication as presently practiced in today’s global media.


Elio L. Arteaga has over 20 years experience as a graphic designer for print, and ten years experience in Web design. His undergraduate degree is in Advertising and Mass Communication from Florida International University, and his graduate degree is from Florida Atlantic University in Graphic Design.

Elio has provided training in desktop publishing technology to such South Florida companies as Avanti Press, BrandsMart USA Art Department, Miami Herald Cuba News Section and the National Newspaper Press Photographers Association’s Digital ’94 conference. Elio’s freelance graphic design clients include Dade County Public Schools, Miami Dade College, Florida International University, Golden Key National Honor Society, Zoological Society of Florida and the March of Dimes.